General Motors Theatre

Synopsis

General Motors Theatre was a Canadian television anthology series, which ran on CBC Television under its various titles from 1953 until 1961. First transmitted under the sponsored title on October 5, 1954, a new 60-minute drama would be presented each week. As suggested by the title, the programme was sponsored by the General Motors automobile company. It was effectively the same series as the unsponsored CBC Theatre, which had run its first season from December 1, 1953 to April 20, 1954, with General Motors becoming title sponsor for the second season.